BLOOMINGDALE'S

For five years, I was a writer for the Women's Fashion division at the iconic New York City department store, Bloomingdale's. I worked on everything from high-level campaign concepts to writing taglines to naming brands and products 


CATALOGS + DIRECT MAIL 

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec ac fringilla turpis. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus.

NAMING + BRANDING 

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec eget risus diam. Phasellus sodales massa malesuada tellus fringilla, nec bibendum tellus blandit.

STRATEGIC MARKETING PROJECTS

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Nullam sit amet nisi condimentum erat iaculis auctor. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus.