A high end sneaker company based in Soho wanted an elevated, street-smart copy approach to help launch their brand in 2016.
According to Koio's brand pillars — quality craftsmanship and everyday appeal — I crafted two standing headlines for the brand:
OLD WORLD CRAFT, ALL NEW RULES
ARTFULLY CRAFTED SNEAKERS FOR REAL LIFE
Koio wanted their customer to understand that their shoes were produced from the most impeccable leather in the most renowned Italian factories. I helped them tell that story in an elevated, brand-right way.
PRODUCT INFO + PRODCUT STORIES
To give each sneaker a bit of its own personality, each color was given its own mini inspiration/origin story. I also wrote a series of fun facts about the craftsmanship involved in each pair of shoes.